SAY CHEESE: WE’VE WON PILGRIMS CHOICE AND KERRYGOLD!

Big smiles all round at A+B, as we’ve been appointed by Ornua Foods UK as lead creative agency for its Kerrygold and Pilgrims Choice brands following a competitive pitch with Karmarama and TBWA Manchester.

Our audience-led approach hit home with the Ornua team and they’ve asked us to take on full strategic and creative services for the brands, including the creation and delivery of all multi-platform advertising, social and content-led marketing.

With Pilgrim’s Choice the second biggest cheese brand in the UK, and Kerrygold positioned at number five, both brands have huge potential to shake up the dairy category, and we’re very excited to get started.

The Drum has been spreading the word.