Our campaign for Alzheimer’s Research UK showing how dementia steals ‘happily ever afters’ has won Silver and Bronze at this year’s Clio Awards in Animation and Integrated Public Services.
We created the Disney-style animated ad, which begins with the quintessential fairytale ending, showing a prince and princess slaying a dragon and riding off into the sunset, happily ever after. But, as the Oscar-winning Olivia Colman begins to narrate, we slowly realise that this isn’t the ending we all know and expect.
This impactful film brings home the importance of Alzheimer Research UK’s mission to find a cure, and urges the British public to stand with them and support their revolutionary research. The campaign is the first under their new platform ‘For A Cure’.
We are delighted that such an important piece of work is getting recognition and further supporting the brand’s mission to raise awareness of the early signs of dementia and ways the public can rally to support the research behind finding a cure.
